Oregon Esthetician State Board

What is the primary role of annatto in cosmetics?

1. Fragrance

2. Coloring agent

3. Moisturizer

4. Preservative

The correct answer is: Coloring agent

Annatto serves primarily as a coloring agent in cosmetics. It is derived from the seeds of the achiote tree and is often used to impart a natural yellow to orange hue in various cosmetic formulations. Its role is significant because it enhances the visual appeal of products, making them more attractive to consumers without compromising safety, as it is a natural substance with low toxicity levels. Using annatto for coloring helps manufacturers avoid synthetic dyes, aligning with a growing trend towards natural and clean beauty products. While fragrance, moisturizers, and preservatives are important components in cosmetic formulations, they serve different purposes and do not contribute to the primary role of adding color in the same way that annatto does.